www storeopinion ca-Loblaws & No Frills Superstore Survey

If you shop at Real Canadian Superstore, No Frills, or other Loblaw banner stores, you might notice a survey invitation on your receipt for www.storeopinion.ca.

Completing the survey enters you into a monthly sweepstakes where you could win:

  • 1,000,000 PC Optimum™ points (approx. $1,000 CAD)
  • $1,000 PC Gift Card

This guide walks you step by step through how to enter, who is eligible, what you can win, and how winners are selected, all with verified details directly from the official contest rules.

What Is the StoreOpinion.ca Survey?

The StoreOpinion.ca survey is the official Loblaw customer satisfaction survey. It helps the company improve:

  • Store cleanliness and layout
  • Product availability and freshness
  • Checkout experience and speed
  • Staff courtesy and service
  • Overall shopping satisfaction

By participating, you share your feedback and automatically receive one entry into the monthly sweepstakes.

Entities involved:

  • Loblaw Companies Limited (Sponsor)
  • Ipsos Limited Partnership (Administrator)

Who Can Enter the StoreOpinion.ca Contest?

Eligible participants

  • Be a legal resident of Canada
  • Be at least the age of majority in their province or territory

Who is not eligible?

  • Employees, officers, directors, agents, or representatives of Loblaw, Ipsos, or affiliated companies
  • Immediate family members of these employees
  • Anyone living in the same household as an ineligible person

The sponsor may request proof of identity and eligibility, and failure to provide it may result in disqualification.

What Can You Win in the StoreOpinion Sweepstakes?

Each month, two winners are selected, and each winner can choose one prize:

Prize Option 1 – 1,000,000 PC Optimum Points

  • Approximate value: $1,000 CAD
  • Redeemable at participating Loblaw banner stores (Real Canadian Superstore, No Frills, Zehrs, T&T, etc.)
  • Must be the authorized holder of the PC Optimum account

Prize Option 2 – $1,000 PC Gift Card

  • Can be used in any participating Loblaw banner stores
  • Comes with standard terms and conditions

Across 2025, 24 prizes are available (2 per month).

When Does the StoreOpinion.ca Contest Run?

The contest period for 2025.

  • Start Date: January 1, 2025 – 12:00:01 AM ET
  • End Date: December 31, 2025 – 11:59:59 PM ET
  • Monthly Draws: 12 separate draw periods, with each month treated as an independent draw

Note: Entries are only valid for the month they are submitted and do not carry over.

Where Do You Enter the StoreOpinion Survey?

You must submit your entry at the official survey website:

Take Survey
www.storeopinion.ca survey homepage

Important: Always check the URL carefully to avoid fake or scam sites. Never provide credit card or banking details.

How to Enter www.StoreOpinion.ca (With and Without Purchase)?

The official rules list two entry methods, but in practice users see three flows: online with receipt, phone with receipt, and online no‑receipt.

A) Online Entry With a Receipt (Loblaws, No Frills, Superstore, etc.)

  1. Go to the official survey page: www.storeopinion.ca.
  2. Choose your language (English, French, Mandarin, or Punjabi where offered).
  3. Enter the 16–21 digit survey code from the bottom of your receipt (some rules refer to 19–21 digits; on-screen instructions prevail).
  4. Answer all customer satisfaction questions about your recent visit.
  5. Fill out the contest form: full name, email, province/territory, and phone number.
  6. Submit to receive one entry into that month’s draw.

Expiry rule: you must complete the survey within 7 days of the purchase date; once the code expires, that receipt cannot be used to enter the contest.

B) Phone Entry With a Receipt

  1. Call the toll‑free survey line: 1‑800‑531‑2928
  2. Follow the IVR prompts and provide the survey/receipt information requested.
  3. Answer the full survey by keypad or voice.
  4. Complete within 7 days of purchase to earn one entry for the corresponding Monthly Draw Period.

C) Entry Without Purchase (No‑Receipt Online Option)

  1. Visit www.storeopinion.ca and select “Don’t have a receipt”.
  2. Complete the no‑receipt survey version with details about your store visit or feedback.
  3. Fill in the same contest form (name, email, province/territory, phone).
  4. Submit to receive one entry into the current Monthly Draw Period.

This no‑purchase‑necessary path satisfies Canadian contest laws and allows eligible residents to participate even if they haven’t made a recent purchase.

Entry Limits, PC Optimum Requirements, and Validity

Entry Limits per Month

  • Each completed survey = one entry into that month’s draw.
  • Maximum of five (5) entries per person per Monthly Draw Period, regardless of entry method.
  • Entries only count for the specific month in which they’re submitted; they do not carry forward

PC Optimum Membership

  • Winners who choose points must have a valid PC Optimum account.
  • The entrant must be the authorized account holder of the PC Optimum number used.
  • PC Optimum membership is free and can be created at pcoptimum.ca or in participating stores.

What Makes an Entry Invalid?

Entries may be rejected if they are

  • Submitted after the contest or Monthly Draw Period closes.
  • Incomplete, illegible, damaged, or irregular.
  • Forged, fraudulent, mechanically or electronically reproduced (bulk or automated).

Only entrants selected in a draw will be contacted by the Contest Administrator.

How Are StoreOpinion Winners Selected?

  • Winners are chosen randomly from eligible entries received that month
  • Draws are conducted at the Ipsos office in Toronto at ~10:00 AM ET
  • Selected entrants must answer a time-limited skill-testing math question
  • Must sign a declaration and release form to claim the prize

What Are the Odds of Winning?

  • Odds depend on the total number of eligible entries for that month
  • More entries = lower individual odds
  • Entries do not carry forward to the next month

Is StoreOpinion.ca Legitimate?

  • Sponsored by Loblaw Companies Limited
  • Administered by Ipsos Limited Partnership
  • Only enter through the official URL: www.storeopinion.ca
  • Never share banking information or payment details
  • Scam prevention: confirm domain, check receipt codes, avoid unverified third-party sites

Frequently Asked Questions About StoreOpinion.ca

What happens after completing the survey?

You receive one entry into that month’s draw.

Do I need a PC Optimum account to win?

Yes, if you choose PC Optimum points, you must be the authorized account holder.

Can I enter every month?

Yes, you may submit up to 5 entries per month, but entries reset each month.

How will winners be contacted?

Selected entrants are contacted within four business days of the draw by phone.

What happens if I don’t answer the skill-testing question?

Failure to answer correctly results in disqualification and another entrant may be selected.

Why Should Canadians Take the StoreOpinion Survey?

  • Your feedback helps improve Loblaw stores and services
  • Quick way to participate in a legitimate contest
  • Monthly draws give multiple chances to win valuable rewards
  • Supports Canadian grocery shopping experience improvements

Final Summary – Everything You Need to Know

  • Official entry: www.storeopinion.ca
  • Prizes: 1,000,000 PC Optimum points or $1,000 gift card
  • 12 monthly draws with 2 winners per month
  • Max 5 entries per month
  • No purchase necessary option available
  • Canadian legal eligibility required

Completing the StoreOpinion survey takes only a few minutes and could turn a grocery receipt into a $1,000 reward or 1,000,000 PC Optimum points.